Vehicle Safety Research, LLC

From upper left:  Jeff, Driving the water cannon crash simulator, Live geo-referenced pedestrian target, and DARPA Urban Challenge before the race

Jeffrey Rupp

Founder and Principal  (founded 2020)

Ambition:  fully autonomous driving, ADAS, and 5+ star crash avoidance and occupant protection systems, based on holistic safety research and development, enabling effortless, injury-free, and accident-free driving

Motivations:  a passion for safety, unending curiosity, and an inherent need to “Do Cool Stuff (With Cool People) Until You Die” (DCSUYD)


LinkedIn Profile

Call or email:  (734) 707-8669‬       Jeff@VehicleSafetyResearch.com


DCSUYD - Do Cool Stuff (With Cool People) Until You Die

By The Numbers

20 yrs ADAS / accident avoidance safety system research, design, development, and production  

17 yrs Automated Vehicle research and development  

11 yrs Crash safety (occupant and VRU) system research, design, development, and production  

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37 yrs Automotive and aerospace engineering  

34 yrs Society of Automotive Engineers (SAE) member

32 yrs Project and program management  

27 yrs Technology and technical staff leadership  

23 yrs Vehicle dynamics development / high performance driving / racing 

  6 yrs C-Suite (Chief Technical Officer and Chief Safety Officer), as well as Business Development technical support 

  1 yr Emerging Trends & Technology Network (ETTN), Specialty Equipment Market Association (SEMA) member

  1 yr Accelerate AV member

(6 yrs Website design)

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        3 Principal Investigator / Site PI for 3 federal grants – automated vehicles (US DOE, US DOT)

        3 DARPA Grand I, II, and Urban Challenge participant / competitor 

      29 Patents  – vehicle safety and autonomy

      30 World ranking (former), IDNIYRA Ice Yacht Racing

Many Standards committees, Federal research grants, publications & contributions, awards, speaking panels / keynote

Other Sample Publications